9 December 2015
«Kopiichuzhka» – the best Ukrainian retail project according to Effie version
At once three Effie Awards Ukraine-2015were got by «Foxtrot.Home appliances» trading network for its anti-crisis program of price protection «Kopiichuzhka», and «Foxtrot» brand entered top-5 Ukrainian brands 2015.
On the 4th of December 2015 in Kiev the winners of Effie Awards Ukraine -2015 competition were announced - international award for marketing that emphasizes excellence of companies` business performance. This year 150 jury members, marketing-directors of leading companies from different areas and representatives of advertisement agencies assessed projects according to four criteria: strategy, idea, realization, result. Effie Awards Ukraine-2015 competition accepted projects created and realized on the territory of Ukraine and that showed their effectiveness in 2014-2015. Competition program consisted of 31 categories. Just third part of those who applied reached the final; they claimed to be most effective. The participation terms in the jubilee - the 10th Contest were strengthened and for lack of points in some categories, the jury determined not three prizes (gold, silver, bronze), but only one.
«Foxtrot» became the following title-holder – «Best marketing team in retail category», and «Kopiichuzhka» project was awarded with three Effie Awards Ukraine prizes:
• Bronze in the category "Retail" (this time in the category of retail was only one prize – bronze, silver and gold were not awarded to anyone, so "Foxtrot" was the only winner).
• Silver in the category "Product Launch".
• Silver in the category "Shopper Marketing".