In April 2017, the brand of the popular multi-channel vendor "Foxtrot" "knocked" through messengers to its customers by creating a public account in the popular Viber http://chats.viber.com/foxtrotua
Public account in Viber was created by "Foxtrot" in order to make it more convenient for customers to receive information about promotions, special offers and unique products on real. Internet shelves of the seller. Messenger users will be able to receive information quickly about services and news, find the nearest points of service, and directly communicate with the online support service. There is an opportunity to contact the representative of «Foxtrot» and in a one-on-one conversation ask any questions, get the necessary information, and learn the details of the requested service.
"We expand the boundaries of communication with customers through cooperation with such innovative channels," - says Evgeniy Krechetovich, head of customer relationship management (CRM) of the Foxtrot brand. - Simple and convenient messenger service will improve the quality of communication with customers, ensure promptness, individuality of messages, and hence the effectiveness of our work. It also will allow meeting the expectations of our customers about goods and services for 100%.
To take advantage of Foxtrot's capabilities in Viber, you need to go to the public account http://chats.viber.com/foxtrotua and subscribe to it or find the brand through Viber search on Discover screen, and then click "Subscribe" button.
The company also reports that for subscribers of Foxtrot in the public account in Viber are planning to conduct exclusive promotions with attractive conditions. Reference: TM "Foxtrot. Home appliances» is a leading retail network selling electronics and household appliances in Ukraine, as well as a leader in its category according to the level of knowledge, visits and purchases according to TNS Ukraine (MMI for Q3 2016). There are 159 supermarkets TM “Foxtrot. Home Appliances” in Ukraine by January 2017. The stores are represented in 90 regional and district centers of Ukraine, while their sales area is about 150,000 sq.m.
Since 2016, the brand "Foxtrot" is developing according to the Omni concept, combining on-line and off-line formats of trade.The retailer reconfigured in the format Foxtrot Show by the end of the year. The Foxtrot store chain opened two supermarkets in the innovative format Foxtrot Show Store, where technological novelties took up about 70% of the assortment, and the sale takes place in the "test and take" mode. In April 2017, the number of participants in the FOX Club, the club of loyal customers of the brand, is 6,4 mln people.
Viber is part of the Japanese Rakuten Group. This is one of the leading applications for free communication around the world. About 800 million unique users in 193 countries use Viber. In Ukraine, the audience of Viber has 20 million people. Users can send free text messages, a variety of stickers, photos, videos and doodles, share location data anywhere in the world and make free calls in HD quality. With the help of «Viber Out» users can make inexpensive calls to any phone number around the world. Viber is available for iPhone, iPad, Android smartphones and tablets on the Windows Phone platform, BlackBerry, Blackberry 10, Windows, Windows 8, Mac and Linux and works on 3G / 4G networks or over Wi-Fi.