News

11 July
2017

Foxtrot got the "Advertising polygon" in Odessa

On July 7-9, 2017, a "Advertising Polygon" tournament took place in Odesa in the framework of a student advertising festival, where specialists from the Foxtrot Group of Companies took part in the panel of judges and encouraged the most creative participants of the creative battles. 


- "Foxtrot" took part in the "Advertising Ground" as a jury member in the nomination "Consumer Rights Protection", because advertising is one of the effective channels of communication with customers in order to inform them about innovations in consumer law, - explained spokeswoman GK "Foxtrot »Alevtina Beletskaya.


This year, 10 teams of young advertisers from different corners of Ukraine (Kiev, Odessa, Kharkiv) took part in the competition. Participants received 3 brifes which had to be implemented within 48 hours. The competition jury was headed by Constantine Schneider, creative director of the creative agency Saatchi & Saatchi Ukraine, who during the "Polygon" workshop held a master class on "Remarks about Lovemarks". The jury also included representatives of partner companies, public organizations, heads of advertising companies, marketing directors of manufacturing enterprises.


The participants were offered 3 briefs on the following topics: "Fiscal Check - a guarantee of the quality and safety of home appliances", "Promotion of the Teacher Prize Ukraine Prize", "Promotion of the ILearn platform". Of the 30 briefed briefings to the shortlist, the jury selected seven of the best works what they thought. 


The absolute winners were the team from Kiev "M TEAM 2", having taken the 1st place for a brief on "Fiscal Check - a guarantee of quality and safety of home appliances", inventing not only advertising but also a whole system of communications with the consumer to protect their rights. The same team took the Grand Prix of the "Advertising Grounds 2017", adding to the treasury of the awards Cup for the 1st place in the advertising contest "Promotion of the Prize Teacher Prize Ukraine."

- We completed the task not in 24 hours, and twice as fast, - commented on the victory of the team graduate of the Kiev National University of Technology and Design, Captain Borislav Cherchenko. - We were very pleased to participate in such a competition for advertisers, we thank all the organizers, as well as sponsors - the gifts are just super-class.


The official partners of the Polygon were the Association "Ukrainian importers of consumer electronics" and Coca-Cola Beverages Ukraine. Innovative Partner of the Advertising Polygon - Samsung Electronics Ukraine provided promotional gifts to the winners of the "Advertising Grounds" festival.  



Reference: "Advertising Polygon" is conducted within the framework of the project "Ukrainian Student Festival of Advertising" from 2012. One of the main goals of this project is to open a talented, creative youth for the Ukrainian business and attract the attention of society to the need to form a high professional level of students, future professional advertisers. , Marketers, PR specialists. In 2013, GK "FOXTROT" acted as a partner of the "Advertising Polygon" within the framework of the festival of student advertising "CrimeaSafaRi" with the brigade "Green Office: +1 in karma".Brief of "Advertising polygon-2017" "Fiscal check - a guarantee of quality and safety of home appliances" is conditioned by the need to intensify work on consumer rights protection in Ukraine, where 38% of the economy is in the shadow and consumer rights are massively violated.Foxtrot, together with leading retailers in Ukraine since 2011, systematically work to protect consumers' rights by developing common unified requirements for sellers regarding the quality of services and consumer rights. In 2011, on the initiative of TM Foxtrot and members of the Association of Household Appliances and Electronics, a Memorandum on Work with Suppliers was signed in order to protect the shelves of their stores from the possible entry of goods brought into the territory of Ukraine without the necessary customs clearance, where the requirement to provide with each supply was issued. Together with other documents, a letter indicating the number of customs declarations for which the goods crossed the border. Since 2012, retailers have been working to create a monitoring and control chain for the transfer of goods from the supplier to the consumer. In the year 2013, a Memorandum of Understanding was signed between the State Inspection of Ukraine on consumer rights protection and importers and distributors in Ukraine of electrical appliances for the purpose of combating counterfeit and contraband products. The signatures were from well-known retailers Foxtrot and Somfy, as well as representatives of the global brands: BSH Bosch-Siemens, Indesit Ukraine, Gorenje, Samsung Electronics Ukraine, Delonghi Ukraine, and Philips Ukraine. The parties agreed to cooperate on "establishing a legislative and normative base of Ukraine, adapted to the requirements of the EU legislation ...", "strengthening the responsibility for resolving consumer complaints", "introducing a permanent exchange of information on identified violations of the requirements of the current legislation in the field of consumer rights protection ..."2014 is the work of retailers in the working group of the European Business Association on improving the legislative and regulatory framework of Ukraine. Together with KNTEU, a manual has been created for the training of sellers for an operational assessment of the correctness, completeness and conformity of the marking technology in accordance with the current legislation of Ukraine. 2015 - systematic training of Foxtrot employees for the operational assessment of the correctness, completeness and conformity of the marking technology in accordance with the current legislation of Ukraine.