British celebrations of the Foxtrot Metropolitan Shop

The new Foxtrot retail point entered the top 10 brand stores for the retail space (1340 m2) and assortment. This is almost 20 thousand items, of which about 5 thousand - new items that can be purchased directly in the store. The new "Foxtrot" is located on 2 floors: TVs, plasma, laptops, smartphones, tablets, gadgets, multivarts, coffee machines, small appliances, and on the second - large household appliances: refrigerators, washing machines, plates and built-in appliances. 


On October 15, the store held a holiday on the occasion of the opening. The beautiful and solemn ceremony of cutting the red ribbon was, as always, exciting and under turbulent applause. Near the entrance zone to "Foxtrot" all visitors were greeted by 2 guards for the protection of Her Majesty the British Queen. Inside the store, with the sounds of high-quality music, the positive mood of the guests was supported by a professional DJ, as well as a drummer's show. 


Mini golf and competitions were installed. This classical entertainment in the British style has already become a calling card at festive events from Foxtrot. Those who won golf, were invited to join the Fox Club and provided 500 bonuses for further purchases. Seafee lovers and photographers made a photo of "British royal guards" as on the background of the red London telephone booth and in other photo shots. 


Reference: Home appliances and electronics network "Foxtrot", as of October 2018, the company have 161 stores in 90 regional and district centers of Ukraine, the total retail space of objects is 153 thousand square meters. m. Foxtrot is an absolute leader in the category of home appliances by the level of brand recognition, visits and purchases (81.2% according to TNS Ukraine, MMI 2018/1. CA: All 20-55 pers. +). According to similarweb.com, the online store foxtrot.ua is visited by 5.3 million Internet users per month. The number of participants in the Fox Club loyalty program, as of mid-2018, exceeded 7 million.