28 August 2015
"Foxtrot" is recognized as a leader in the dynamics of own brands development among Ukrainian retailers
On the 28th of August 2015 in Kyiv on the street V. Getman 6 (Conference Hall, "Cosmopolitan") was the ceremony of winners` awarding among the manufacturers and retailers "Private Label-2015". The Network "Foxtrot", which submitted to the competition their brands Bravis, Delfa and LeChef, won the nomination "The dynamics of the STM".
The National B2B Award «Private Label» is the only Business award in Ukraine, which each year celebrates the achievements of the manufacturers and retailers networks. The voting for retailers took place in two stages. During the first phase, it took a poll of more than 30 manufacturers who work with retailers on the contract manufacturing. During the second phase, advisory council evaluated each application taking into account online voting and determined the winner in the nominations. For the maximum objectivity, the contribution of each trade mark to the development of the retail network was assessed; an additional criteria that was considered in the vote, was the research of the company STM Nielsen on the market.
Over 23 retail networks in Ukraine were competing for the awards, among all the expert council selected top 3 NON-FOOD retailers in each of six categories on the 25th of August. The own brands network "Foxtrot" included in the short list half of them, which in itself is a landmark achievement:
Contribution to the development of product category:
"Foxtrot. Home Appliances" (TM "Bravis", "Delfa");
chain stores and beauty care ProStor (TM "Super Diya");
LLC "Sumatra-LTD" (washing powder TM "Shosha").
The dynamics of the STM:
"Foxtrot. Home Appliances" (TM "Bravis", "Delfa", "Le Chef");
LLC "RUSH" (TM "LCF" and "MAY");
LLC "Epicenter" (TM "La Nuit").
Innovation of the Year:
"Foxtrot. Home Appliances" (TM "Bravis");
Chain stores and beauty care ProStor (TM "Gospodinі Secrets");
"Group of Retail in Ukraine" (TM "In Nashomu").
The voting results were kept secret and were announced at the end of the All-Ukrainian Annual meeting of practical «PrivateLabel-2015", which brought together more than 300 participants from Ukraine, Belarus, Moldova, Poland, Georgia, Kazakhstan and other countries.
- Receiving the award for the best development dynamics – is a recognition of our achievements by professional community. Of course, it motivates us to further improve of STM competitiveness at the Ukrainian market and to remain a leader for our customers by offering products with an optimal price-performance ratio – said Sergey Teslenko, head of own brands network «Foxtrot. Home Appliances».
The National B2B Award «Private Label» is the only Business award in Ukraine, which each year celebrates the achievements of the manufacturers and retailers networks. The voting for retailers took place in two stages. During the first phase, it took a poll of more than 30 manufacturers who work with retailers on the contract manufacturing. During the second phase, advisory council evaluated each application taking into account online voting and determined the winner in the nominations. For the maximum objectivity, the contribution of each trade mark to the development of the retail network was assessed; an additional criteria that was considered in the vote, was the research of the company STM Nielsen on the market.
Over 23 retail networks in Ukraine were competing for the awards, among all the expert council selected top 3 NON-FOOD retailers in each of six categories on the 25th of August. The own brands network "Foxtrot" included in the short list half of them, which in itself is a landmark achievement:
Contribution to the development of product category:
"Foxtrot. Home Appliances" (TM "Bravis", "Delfa");
chain stores and beauty care ProStor (TM "Super Diya");
LLC "Sumatra-LTD" (washing powder TM "Shosha").
The dynamics of the STM:
"Foxtrot. Home Appliances" (TM "Bravis", "Delfa", "Le Chef");
LLC "RUSH" (TM "LCF" and "MAY");
LLC "Epicenter" (TM "La Nuit").
Innovation of the Year:
"Foxtrot. Home Appliances" (TM "Bravis");
Chain stores and beauty care ProStor (TM "Gospodinі Secrets");
"Group of Retail in Ukraine" (TM "In Nashomu").
The voting results were kept secret and were announced at the end of the All-Ukrainian Annual meeting of practical «PrivateLabel-2015", which brought together more than 300 participants from Ukraine, Belarus, Moldova, Poland, Georgia, Kazakhstan and other countries.
- Receiving the award for the best development dynamics – is a recognition of our achievements by professional community. Of course, it motivates us to further improve of STM competitiveness at the Ukrainian market and to remain a leader for our customers by offering products with an optimal price-performance ratio – said Sergey Teslenko, head of own brands network «Foxtrot. Home Appliances».