3 October 2016
Stylish citizen from Kiev - Foxtrot Show Store!
The first supermarket "Foxtrot" in the new format - Foxtrot Show Store was opened on the first days of October in Kiev on Vasylkovska, 45 street. There are many trees and grass in the design, natural materials in the commercial equipment, a number of sectors in gadgets and robots of known brands. In addition, there you could see staff on a scooter with a tablet in their hands. This is not a complete list of innovations in a new store.
Innovative changes substantially affected trade and style of this "Foxtrot" store because it is situated in a highly competitive area of Kyiv and has significant targeted traffic. The company said that, over time, shops that fall under the criteria soon have a chance to try on a new style.
The changes of the image have affected on the appearance of the shop floor "Foxtrot" on the Velyka Vasylkivska street and emphasis on product portfolio. In the design of commercial equipment, sectors and areas used natural materials that highlight the richness of forms and textures - wood, concrete, grass, and glass. In most updated store the focus made on digital technology, in product lines the accent made on innovative gadgets (they greeted customers at the entrance area of the store and not "let go" their attention until the very end).
The space of the hall is divided into sectors - is the column of «Apple» and the column of «Samsung», and a space for testing virtual reality glasses of this brand. In this area collected quadrocopters and robot toys. All electric range of own brand "Foxtrot" «BRAVIS» presented separately with specially equipped track for tasting giroskuters and mini bikes.
The world of gadgets is harmoniously complemented space with appliances. There works zone of "Coffee" and the sector of small and large appliances. The store has already used the demonstrators from partners. Also we planned many workshops.
In the new "Foxtrot" is also appeared zone "reception" with stylish furnishings where customers will get advice from salespeople. By the way, the changes have affected even on the appearance of the sellers - convenient and practical jeans wear combined very harmoniously with the "nature" of sales area and creates a special mood. Especially when a salesman drives on a scooter with a tablet in his hands (which speeds up customer service ) and a smart watch on his hand.
- The ideology of the new format logical: after 20 years in the market of household appliances and digital "Foxtrot" is a leader and expert in innovation. The leader sets the fashion and trends, including the style and culture of sales - said the executive director of network "Foxtrot" Vyacheslav Povroznik. - We want our salesman to be proud that they are involved in such a modern and fresh format of the shopping process.