Emotionally and stylishly: started the third season of Foxtrot commercials

In November, the show-drivers of "Foxtrot" and the agency "Grape" appeared on the air of national TV channels and the Internet. The coloring of the foggy Albion, as the theme of the year for a large Ukrainian consumer electronics and home appliances retailer, has continued this autumn. 

The new hero of Foxtrot, like a true British guard, remains invulnerable in everyday life and in various transformations. 


Brutal British rockers are determined to "break up" shop in honor of "Black Friday". An eccentric landscape designer lover shamelessly "Foxtrot", getting lucrative loans from partner banks for shopping. 

The commercials are dynamic, driving and fun, once again confirming the positioning of the Foxtrot network as stylish and modern. According to the plan, the advertising campaign began in early November, opening the season "Rehearsals" Black Friday ". Thus, there will be enough time for the target audience to prepare and buy goods in the Foxtrot network with benefit and comfort. 


At present, more than two million Internet users have watched the videos. Television Auditorium of the last advertising work "Foxtrot" - about 22 million viewers. 

Client: Foxtrot

Joe Marketing Director: Ruslan Klymenko 

Artistic Director, Head of Marketing Designer Group: Alexei Penuelas and Calderon 

Agency: Grape 

General Director: Yuri Gladkyi

CEO: Olena Salivon

Account Manager: Marina Martynova 

Creative director: Kirill Chistyakov 

Senior copywriter: Natasha Tsvitkova 

Production: 

Executive Producer: Alyona Egorova 

Linear products: Roman Karnaukhov 

Director: Viktor Maslyaev 

1st on AD: Olga Maydanyuk 

DP: Yaroslav Pylunsky 

Reference: in November 2018 Foxtrot trading network has 161 supermarkets in 90 cities of Ukraine. The trading area of the network is 153 thousand square meters. Foxtrot is the absolute leader in the category of home appliances stores by the level of brand recognition, visits and purchases. According to information similarweb.com, the online store foxtrot.ua is visited by 4, 4 million Internet users each month. 

The number of Fox Club loyalty program participants in November 2018 exceeded 8 million customers.