Who we are
Group of companies "Foxtrot" - one of the largest commercial organizations in Ukraine, which works steadily in the economic space of the country and actively influence the development of civil society.
Group of companies "Foxtrot" owns the brends "Foxtrot. Home Appliances","Tekhnoshara "(retail of household and electronic appliances), as well as «DEPO't Center» and «Fantasy Town» (real estate management at GC "Foxtrot"). In 2008, GC "Foxtrot" has reformed management to improve the efficiency of investments in a business Group projects and to provide them with quality services.
Foxtrot - more 20 years for you *
*In 1994, the founders of the retail chain "Foxtrot" established the business of selling consumer electronics, arranging wholesales of these products. Since 1996, the business began development of retail trade - and already in 1997, have become part of the history retail of consumer electronics in Ukraine under the brand name "Foxtrot", developing the distribution network "Foxtrot. Home Appliances".
Valery Makovetskii, head of the Group of companies "Foxtrot" about the history of the brand, "Foxtrot. Home Appliances":
- 90 years - time of hopes, dramatic changes and opportunities, when the businessmen came from engineers and teachers, and it was all for the first time: the first customer, the first advertisement, the first profit, the first error and conclusions. Before each sitting outside on the ruins of the Soviet Union, a citizen of the once great country stood then the question of what to do next? We wanted one thing - to provide ourselves and our families, because then in everyday life there was no elementary things.
But inspired by the successful experience of fellow citizens - began appearing people, who had their own business (cooperatives). I as a graduate of Mining and Metallurgical Institute of Alchevsk had a choice - to make a career at the factory Artem in Kiev or try to start a business. I Chose the second option.
Our mutual business of wholesale of home appliances and electronics began in 1994. Together with partners, we gave the first print advertisement in the Ukrainian publication and we've got buyers from across the country. The next achievement was the use of rail road to send goods to the regions. This know-how was proposed and implemented by my partner Gennady Vykhodtsev, it was amazing thing for that time as an unprecedented logistic: you order merchandise today and next morning your goods are already in your possession.
Together with the experience and knowledge we understood our capabilities: it was time to move on to the next step - to build a large modern trade network. At that time we already had an idea of what to do. Opening the very first store in Kharkiv, together with a local partner Alexander Romaniuk, on the str. Sumskaya in 1996 was the start of development of the retail business. The market was still empty, and the desire to work - huge. Any ambitious and persistent person could be fixed on it. One year later, efforts to move towards the business came to the metropolitan scale: in 1997 the trade mark with chanterelles officially comes to retail - a supermarket in Kiev on the street. Dehtiarivska, 48.
Of course, "Foxtrot" then was different from what we have today. Instead of the office we used an apartment, instead of the warehouses - a metal garage in the yard. We lacked capital and the entire staff of the company was: it is founders, partners and several employees.
We were working 14-15 hours, sometimes 16 hours a day. And yet - we have been very courageous people. I believe that the most important quality that is required at that time is the ability to go forward uncontrollably, instantly make decisions. And only then are ambitions, intelligence, and education, ability to select and motivate staff.
From 1994 to 1997 despite of the two retail stores, "Foxtrot" was still a wholesaler known to a narrow circle of persons. Only by the year 2000, when almost every regional center of Ukraine opened supermarkets of electronics "Foxtrot", we have become recognized.
As of today "Foxtrot" is the largest retailer by number of stores and sales of electronics and appliances in Ukraine and, despite aggressive competitive environment - holds the lead not only in commercial areas, but also in the choice of the Ukrainians.
Full-scale russian invasion of UkraineFrom February 24, 2022, with the beginning of the full-scale invasion of Russia into Ukraine, the company faced the question of not only the safety of business and customers in the occupied regions, but also the existence of the company as a whole. Foxtrot, like the entire country, faced a complex of humanitarian and economic problems:
- UAH 600 million in damages - Foxtrot's central warehouse in Gostomel was destroyed;
- 10 stores in 7 regions were looted;
- 1,500 employees have been relocated, including the temporary central office to Lviv.
The co-founders of FOXTROT JSC Gennadii Vykhodtsev and Valerii Makovetskyi decided to create a corporate headquarters "Help for our" in GKF as early as February 24, 2022. Thus, volunteer assistance in the amount of about UAH 18 million was transferred to the Defense Forces of Ukraine (as of mid-2023).
Already at the beginning of 2023, Foxtrot resumed the work of 115 stores, of which 80 in 44 cities did not stop working even in the most difficult times. A new store was opened in Lviv - in the Fabrik shopping center. Stores in Bucha and Retroville shopping center in Kyiv were repaired after rocket attacks. Completed or partial renovation of 8 retail outlets. Launched the format of online ordering points (in Lutsk, Kramatorsk and Nikopol). Hostels for employees were opened on the basis of three stores (in Lviv, Uzhhorod and Lutsk).
At the end of 2022, after the difficult path of organizing a reserve warehouse in Lviv, Foxtrot opened a full-fledged warehouse of 22 thousand square meters. m in the village Kolonshchyna, Kyiv region.
In November 2022, Foxtrot was included in the ranking of Forbes-Ukraine magazine, which identified the "Most Sustainable Ukrainian Companies" that were able to preserve and, over time, increase business during the war. Foxtrot was one of the top five companies in the ranking that suffered a lot and experienced a dramatic decline, but the entrepreneurial flair and managerial skills of the business captains quickly brought them back into the game.
At the beginning of January 2023, the Mind edition summed up the year, highlighting in each sector of the national economy the people and structures that showed themselves especially vividly after the start of the full-scale invasion. According to the opinion of the specialized part of the editorial office, the winner in the "Unbreakable of the Year" nomination, among the representatives of domestic retail, was the company Foxtrot. One of the most significant representatives of the industry suffered huge losses due to the war, but in a fairly short time was able to restore and continue its work.
In the same month, the leaders of the Foxtrot network were awarded awards for helping the Armed Forces of Ukraine. By order of the Minister of Defense of Ukraine, Oleksiy Reznikov, Chairman of the Board of Founders of the Foxtrot group of companies, Gennadiy Vykhodtseva was awarded the medal "For Assistance to the Armed Forces of Ukraine" - "For a significant personal contribution to the development of the Armed Forces of Ukraine, fruitful and selfless cooperation with the Ministry of Defense of Ukraine for the protection of territorial integrity of Ukraine".
And on February 14, 2023, the chairman of the supervisory board of Foxtrot Valery Makovetsky received the award "For assistance to the Air Force of Ukraine" from Lieutenant General Mykola Oleshchuk, commander of the Air Force of the Ukrainian Armed Forces.
Earlier, CEO of Foxtrot Oleksiy Zozulya received the award "For the assistance of the army" by order of the Commander-in-Chief of the Armed Forces of Ukraine Valery Zaluzhnyi.
Today, Foxtrot is:
- 120 working stores in 67 cities of Ukraine, 3 of which function as delivery points (in March 2022 - there were 80);
- 1 new central warehouse (instead of the one that burned down in March 2022 in Gostomel);
- 13.1 million buyers (12.4 million in March 2022).