"Rehearsal" and "Culmination" of Black Friday in Foxtrot: conditions, discounts, goods

As for Black Friday in Foxtrot stores and the list of products involved in it, it should be clarified as sellers-consultants, and in the online store foxtrot.com.ua. For example, a refrigerator LG GA-B429SEQZ c 23 to 26 will cost 13399 UAH instead of 16199 UAH, TV SAMSUNG UE 43NU7120UXUA, which will be sold for UAH 20999, will be offered for 15999 UAH, LG FHOB8ND washing machine - 8999 UAH instead of 9399 UAH, and Lenovo IdeaPad 330 notebook - 15 AST - 7777 UAH instead of 8999 UAH. 


- "Rehearsal" has shown which goods are in greatest demand, what should be paid attention, so that people could comfortably make purchases on the day of the "price line", - commented on the idea of Black Friday by acting director of marketing Foxtrot Ruslan Klymenko. And reminds that many Foxtrot products can be purchased with maximum discounts starting on Monday, November 19th, without waiting for Friday. 


- On Friday, November 23rd, "Black Friday" due to low margins and a significant drop in prices, company revenues will be smaller. However, we strive to increase our core capital - the loyalty of existing customers and engage in the sympathy of the new audience, - comments Vyacheslav Povroznyk, executive director of the Foxtrot Trading Network. - Foxtrot, as a leading operator of the Ukrainian market and member of the largest European purchasing group of electronics and home appliances Euronics International will be in the trend these days. 


Reference: Foxtrot home appliances and electronics network has 161 stores in 90 regional and district centers of Ukraine, the total trading area of the facilities is 153 thousand square meters. m. The multi-channel retailer Foxtrot is the absolute leader in the category of home appliances by the level of brand recognition, visits and purchases (81.2% according to TNS Ukraine, MMI 2018/1. CA: All 20-55 years of age +). According to similarweb.com, the online store foxtrot.ua is visited by 5.3 million Internet users per month. As of mid-2018, the number of participants in the Fox Club loyalty program has reached 8 million visitors 

The FOXTROT group of companies develops Foxtrot brands. Appliances for the home, "Technoshara" (retail of household and electronic equipment) and "Sekunda" (time retail), as well as DEPO't Center and Fantasy Town (real estate management in the FOXTROT GC). In 2008, GC FOXTROT reformed its management to increase the effectiveness of invested investments in the business projects of the Group and provide them with quality service. Managed by the Group of Companies FOXTROT Valery Makovetsky and Gennady Vyhodtsev.