14 February 2019
Foxtrot launches a campaign on the occasion of February 14 – Discounts of Your Dream
On February 1-17, Foxtrot is running a campaign* to enable everyone in love to find goods for themselves and their sweethearts
Over the first half of February, Foxtrot will help customers not to delay their wishes and make happy themselves and their sweethearts. The team worked hard to make the brand and its clients closer to each other due to the Saint Valentine's Day.
On February 14, Foxtrot will transform the words “I love you” and live them out as “I’ll buy you”.
Do not hide your love to electronics, do not delay purchases. There are a lot of opportunities to buy now, quickly, at affordable prices and on customer-friendly terms. The advert concept “I’ll buy you” was created in partnership with the agency FEDORIV.
The communication platform Zhyvy Nazhyvo that opened with the Love-season campaign calls upon customers to live for the moment and make their lives easier by using state-of-the-art technology.
«We were aware that during the Love-season all retailers would touch upon love, discounts and presents, someway or other. That is why we needed an idea both sending this message and enabling us to show up. And the team of Fedoriv offered us such a solution. We emphasized love but it was the love to electronics reflecting in various human emotions», says Ruslan Klimenko, acting marketing director of Foxtrot brand.