5 February 2020
Shocking results of the Foxtrot 2019 loyalty program: +100 thousands newbies every months
Omni-channel brand increased the number of loyal customers by 1.3 million people in the last year.
“The Fox Club” in Foxtrot exists for 14 long years. Customers get the wide range of benefits while shopping in Foxtrot from the loyalty program. About 8.2 million customers consisted in “The Fox Club” in 2019. In the beginning of 2020, 9.5 million people were registered as the ones who choose Foxtrot trading network as a main provider of household tools and electronics for their houses. Last push in 1.3 million people happened because of “The Fox Club” conditions optimization, developing effective communication with customer and increasing the quality standards in client service.
– For the last 14 years of “The Fox Club” existing, company took the stable place in the number of leaders of domestic household tools and electronics retailing, – thinks Evgenyy Krechetovych, head of the CRM service in Foxtrot company. – In particular, the bulk of our selling is our customer’s purchases. About 80% of those people use the bonus card opportunities. It does not matter where do you use it – in the average store or online. Omni-channel trading model allows customers to choose the most comfortable channel for picking and buying technics and electronics.
Foxtrot analytics discovered that the average check of the “The Fox Club” member 3 times greater than average check of the customer that does not have the loyalty card. Customers collect bonuses, which can be used in secondary purchases. That is why about 70% of “The Fox Club” members come back again for the shopping.