The first one in 2021: Foxtrot started the new stage of network modernization

Foxtrot in Piramida Mall in Kyiv and the store in Mall “Arsen” in Ivano-Frankivsk, situated on Mykolaychuka Street, 2 opened reformers parade 2021. Technique inventions took place at the end of February. Only since 5 March, updated stores have started to take visitors in full format, considering all quarantine requirements.


“Every new format is an important event for our team. Professional work, their efforts and invested time lay behind every invention, – told Oleksiy Zozulia. He is executive director of Foxtrot network. – We are going to update about 20 stores, including opening the new ones, and showing our customers really comfortable and modern technique stores.

2021 updates take places in “white hub” format. The example of ideal implementation is the capital store in Piramida Mall. Trading space is different from its ancestor because of openness, concise design and underlined style. Moreover, trading space increased from 580 to 700 square meters, and the entrance zone was expanded. Thus appeared an opportunity to change shelves and racks with goods placement, so now almost all assortment is visible from the entrance.


In addition, opportunity for goods choosing is expanded. For example, smartphone, small and big household supplies categories representation is increased by 20%, TV assortment is optimized to provide offers maximum for customers.

“We optimize store space and actual brand trading space, when goods are available online so you can pick it in store or with the help of delivery service. We expand the assortment, add new marketing tools and cooperate with partners, – added Oleksiy Zozulia. – We need it in order to help the client to find and choose the needed good as quickly as possible, while getting only positive emotions.