Foxtrot summed up the first month of work in wartime

Foxtrot summed up the results of work on business preservation and assistance to Ukraine in the first missions of the war. According to the Foxtrot’s CEO Oleksii Zozulia, the company has set itself 4 tasks since the first days of the war and created a headquarters for their implementation.


Task 1: to continue the operations of the Foxtrot network, where there are no direct hostilities, minimize losses from hostilities, keep jobs and help employees with evacuation.

With the beginning of hostilities, Foxtrot created a reserve office in Lviv, which became the center of anti-crisis work and the logistics center of the company.

"We have chosen a strategy to "work", support the economy, fuel it with money, organize processes that are inherent in peacetime."


Result: 105 Foxtrot stores operating in Ukraine, which is 60% of the pre-war number of outlets in the network. A third of the staff continues to work in stores and on the service, about a hundred employees are in the ranks of territorial defense and the Armed Forces, the company retains their jobs and wages. The company additionally transferred UAH 5 million of tax to the state budget. Together with PrivatBank at all outlets, the company organized the service "Cash withdrawal up to 6000 UAH" (subject to the available amount at the cash desk).

Task 2: to organize the synergy of world electronics sellers to strengthen the economy and provide humanitarian assistance to Ukraine.

Since the first days of russia's war in Ukraine, Foxtrot's management as the only Ukrainian member of Euronics Group has begun negotiations with world retailers on support for Ukraine.

Result: Euronics Group , through the NGO Giro 555, has allocated almost EUR 700 000 to Ukraine, for which Ukrainians will be helped with housing, sanitation, clean drinking water, food and medical care.

"Also, Euronics’ employees are ready to share housing for the forced displaced persons from Foxtrot in Europe. We are currently studying this initiative and collecting information on its prospects for our employees," Oleksii Zozulia says.

Task 3: the maximum support from the company in the struggle for Ukraine's independence. Since the first days of war, the largest retailer of household appliances and electronics in Ukraine has begun accepting requests for help and the issuance of equipment to Ukrainians who needed help.

Result: During the month of the war, the number of processed requests for assistance reached almost 500, and the amount of assistance is approaching UAH 6 million. The priority areas of work are the help to the Armed Forces of Ukraine, State Emergency Service, military hospitals, territorial defense forces, residents of the cities hosting refugees from the combat areas. The headquarters of "Helping our people" has been collecting all the information about the needs of Ukrainians: the requests came from the employees who went to the territorial defense or left their homes, from the company's call center, from the social networks, etc. The team of over than 20 employees work with this information – at the level of Foxtrot regional stores, heads of regional retail, commercial division of the central office.


The company noted the significant support in helping Ukrainians of world manufacturers of equipment –Tefal, Moulinex, Rowenta, Krups, Gorienie, Indesit, BEKO, Altus, Hisense, Kivi, Sony, Indesit, Whirpool, Delonghi – all of them announced partial or complete (such as Philips in the action "Assistance to those who need it ") compensation for equipment issued by retailers of Ukraine to its defenders, volunteers, IDPs.

Task 4: to prepare a number of points for receiving IDPs at Foxtrot’s facilities in the western regions of Ukraine. The company initiated the organization of several points to ensure the comfort of Ukrainians evacuated from the places of hostilities who are transiting to European countries.

Result: In March, 2 corporate reception centers for refugees were opened in Foxtrot stores in Lviv (106, Princess Olga St.) for 50 spots and Lutsk (Volia Ave.) for 15 spots. "We are preparing to open such Foxtrot hotels in the cities of Chernivtsi (for 30-40 spots) and Uzhhorod (20-30 spots), so that people could have the opportunity to stay and spend several days in normal conditions. Our centers are equipped with kitchens, showers, berths.

"Foxtrot as a business was born in the first years of Ukraine's independence, stood at the origins of the electronics trade, set standards no worse than European ones, defended the principles of entrepreneurship with equal conditions for all. Therefore, in the difficult wartime, we are doing everything possible to preserve these values." – Valerii Makovetskyi, co-founder of the Foxtrot brand, commented on the first work results of the company.