Over 1,000 checks in month, 85% checks are online purchases. Іt's first results of Binance Pay launch at Foxtrot

Within a month of the launch of Binance Pay on Foxtrot, more than a thousand buyers have used it, and their number is constantly growing. The average check for such purchases is close to the average "regular" company. This means that the new crypto-audience buys familiar products from Foxtrot: communication gadgets and accessories, small household appliances, TVs, etc. Moreover, the online method of purchase on foxtrot.ua is much more prevalent – 85%, respectively – 15% were paid in offline stores. One of the most expensive items paid for through Binance Pay is the 256Gb iPhone 13.


"For the Foxtrot thіs project with the Binance exchange is a natural next step in the digital transformation of the network and in attracting a new audience for itself. We are convinced that in this way the partners also got the opportunity to go offline, and the fact that they chose the company that stood at the origins of Ukrainian retail of appliances and electronics is quite logical," – Oleksandr Dardalan, product manager of Foxtrot-Binance Pay said.

As a result of discussions with the Binance team, the idea was transformed into a more “practical” one: to implement such a payment method that would be within the framework of current legislation, would correspond to the given direction of the retailer’s digital transformation, and would attract a new target audience – users of digital assets It became Binance Pay – a contactless, limitless and secure cryptocurrency payment technology developed by Binance.


"Ukrainian business has always been very progressive in implementing new technologies. We are glad that already more than a thousand users were able to take advantage of the unique opportunity to pay for goods in cryptocurrency. This project is designed to support the country's economy and has become another proof of the adoption of cryptocurrencies as the easiest and most convenient payment method and way to save money," said the general manager of Binance in Ukraine, Kyrylo Khomyakov.

As a reminder, at the end of May 2022, the leading crypto exchange Binance and the Foxtrot connected offline and online payment options for electronics, household appliances and any other goods using Binance Pay. The Foxtrot became the first retailer of electronics and household appliances to launch this type of payment in Ukraine when purchasing in retail stores of the network and online at https://www.foxtrot.com.ua