29 July 2022
The first in wartime: Foxtrot opened a new store in the Fabrik Shopping Center
On July 29 the all-Ukrainian electronics chain launched its ninth store in Lviv – in the Fabrik shopping and office center (Stryyska St., 45), which also recently opened for visitors. This is the retailer's first brand new store opened during the full-scale war with Russia
Foxtrot in the Fabrik shopping center is 850 square meters of retail space (with a total of 1,100 square meters) with modern equipment for home, work and leisure. Due to the war and the circumstances caused by it, the opening of the store was postponed. Nevertheless, later the company realized its intentions, realizing the need to expand the network in the western region.
The design of the store corresponds to the general branding of the company, but with the use of the latest innovations in design. For example, under the roof of the "white hub" (the administrative "heart" of the store, which combines cash registers, the area for issuing online orders, and service services), there is also an area for processing consumer loans. This format was introduced during the modernization of stores at the end of last year.
The product matrix was formed with an increase in the IT and digital category (smartphones, tablets, laptops, etc.) with an even filling of large and small household appliances, televisions, accessories, etc. Including, there is an online shelf with an available assortment and with the possibility of delivery to the store or to your home.
- Thank you to the entire Foxtrot team that worked on the launch of the new store, for maximum involvement, high-quality work and, once again, a worthy result. We hope that this store, like our other facilities in Lviv, will become one of the favorite places of Ukrainian families, where you can immerse yourself in the world of modern gadgets, get professional advice and make a pleasant and useful purchase, – noted Oleksiy Zozulya, CEO of the company.
It should be noted that during the war, the retailer remains one of the largest working sellers of electronics in Ukraine and continues to restore the operation of its stores in conditionally safe regions. As of the end of July, there are 110 stores operating in the Foxtrot network, 15 of them as points of delivery of online orders, and the online store foxtrot.ua continues to function.