13 September 2023
In Foxtrot was announced a new wave of the social program "F-support" for animals saved from the war
At the beginning of September 2023, a new stage of Foxtrot's cooperation with the Happy Paw charity fund started. Adaptation and assistance to animals saved from the war is one of the important social initiatives of the Foxtrot network, which is why the joint program "F-support" was launched 9 months ago
During this time, Foxtrot and Ukrainian philanthropists Happy Paw collected 700,000 hryvnias, which made it possible to purchase food, preventive medicine, and new "homes" for 9,640 furry animals from 42 shelters. In particular, 14 tons of food, 20 booths, more than 3,500 doses of complex vaccines and treatments.
Announcing «F-support-2023», employees of Foxtrot resumed the already traditional for the brand trips to animal shelters, in order to show by their own example how important the care of each person is to rescued furry animals. In particular, the people of Foxtrot, together with representatives of the Happy Paw Foundation, visited the Kherson shelter for cats of Olena Taran (known as "Unbreakable. Kherson"), which is temporarily located in Kyiv.
This shelter took in 98 cats from the occupied and de-occupied territories of Ukraine. In order to adapt to a new place within the framework of F-support, cats received food, medicines and, of course, household appliances, namely a washing machine.
Also, before the start of the new stage of “F-support”, Foxtrot continued the communication campaign and released an emotional video urging Ukrainians not to be indifferent to the fate of the rescued furry friends. After all, despite all the pain and suffering that the war brought them, they do not lower their tails, because they believe in us – people.
Shelling, destruction, loss of home, evacuation and starting life over a new page... Today, for many Ukrainians, this is a cruel reality, but we understand that we need to live on. And what to say about the animals that the war found on the street, in a shelter or... under rubble. They, destitute, having survived the hell of war, will never tell us how much they hurt. However, the look of faithful eyes will give thanks for salvation. This is what our "F-support" is about, which unites us in a noble cause," – Oleg Nikolsky, marketing director of the Foxtrot network, comments on the launch of the communication campaign.