Foxtrot primroses: 2 new stores opened in Chernihiv and Stryi, next in Odesa and Kryvyi Rih

The omnichannel retailer continues to develop its retail network and increase its presence in different parts of the country. The plans for 2024 are to present 10 new and updated stores to customers

With the onset of spring, the company demonstrates dynamic development: the retailer recently opened a store in the Apollo shopping center in Dnipro that was repaired after a missile strike. And on March 1, two modern stores opened their doors in Chernihiv and Stryi.


"Despite today's challenges and risks, we are happy to open large, beautiful and spacious stores that our customers will definitely appreciate and love. Thanks to the efforts of the entire team and the defenders who defend the country on all fronts, Foxtrot is able to expand and blossom with spring, – said Oleksiy Zozulya, CEO of Foxtrot. – This year, we plan to open about 10 stores: this is the restoration of operations of objects damaged by shelling or temporarily closed, and the opening of new ones. New stores in Odesa and Kryvyi Rih are next in line".


Foxtrot has expanded its presence in Stryi in the Lviv region as the only online retailer of electronics and household appliances in the city. A second store was opened there – in the completely new shopping center "Stryy City" on the street. B. Khmelnytskoho, 4. The total area is 950 square meters, of which 800 square meters are commercial.

The store attracts with a modern "hub" that unites cash, credit, service, administrative areas, a variety of assortment in all categories and the number of brand areas from leading manufacturers of equipment. In particular, smartphones and televisions from TM Samsung, Krups coffee machines, household appliances from Rowenta and Tefal, a beauty area from Philips and Rowenta, and others.

The new, also the second Foxtrot store in Chernihiv, is located in the center on the street. Rynkova, 10. He became the "successor" of one of the oldest stores in the chain, which changed its location from 35 Myru Ave.


The total area is 1,350 square meters, the commercial area is 920 square meters. The store is designed in the general concept of a retailer, which involves thoughtful planning, lighting, the use of corporate colors, a convenient administrative area of the hub, optimal filling of the assortment. Among the presented brand zones are televisions from Samsung and TCL, large household appliances from LG, Samsung, Whirlpool, small household appliances from Tefal, Philips, DeLonghi.


As a reminder, Foxtrot was one of the first retailers to resume operations in the hero city of Chernihiv in April 2022, almost immediately after the liberation of the region from the Russian occupiers.

Festive events in honor of the opening of three stores – in Dnipro, Chernihiv and Stryi – will take place in the coming weekend – March 7-10. Special price offers, cashback, favorable terms of credit and delivery have been prepared for customers.

Also, in March, a new store is planned to be opened in Odesa in the Ostriv shopping center, and in early April – a fifth store in Kryvyi Rih – in the Victory Plaza shopping center.

In total, as of the beginning of spring 2024, the Foxtrot retailer operates 123 working stores in 67 cities of Ukraine, including the front-line cities of Kherson, Kramatorsk and Slovyansk, the foxtrot.ua online site and the mobile application of the same name.

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