19 November 2020
The oldest and the most modern – legendary capital Petrivka after renovation
In November, there was held an opening of a two-story building of Foxtrot supermarket on Stepan Bandera avenue, 21 in Kyiv. It is the one of the oldest brand stores. It opened in 2001 and since then it has become the most popular place for shopping among the Kyiv’s citizens.
Furthermore, it became the biggest network object in Ukraine after the opening. Its area surpasses 2700 square kilometres, the assortment consists of 550 SKU only on the sales floor and even more is available online.
Renovation there is the radical inside and outside redesign: communication, equipment, assortment, zoning etc.
We splitted the ground floor into digital and IT zones, stepping away from standard items stock, when techniques from different brands border on the one table. The whole store is small showrooms, top brand zones, where we offer novelties and opportunity to test and look at gadgets. Brand-zones location gives you an opportunity to compare the similar models from different brands in different price categories.
In addition, we allocated the goods for the gaming zone. It is not just the separate surface, it is the separate color and light choice. We propose the latest decisions for gamers: notebooks, mainframes, screens, ergonomic mouses, accessors etc.
There are sectors with non-standard Foxtrot technics categories like audio equipment for cars. Company Gaser as a partner established an interactive cabine for tests. Customers can rate the audio equipment management convenience, test different novelties. understand the quality of sound inside the car etc.
For details about the biggest and the oldest Foxtrot in Ukraine, see