Mutually beneficial cooperation: Foxtrot gave the increase to “Snidanok 1 + 1” viewers

In June 2020, viewers watched the second season of the special heading “Shidanok. Pobut”. Every Friday morning the audience got original advice and recommendations on householding supplies and devices choosing from well-known “techno couple”. They are journalist Irina Guley and shop-assistant Bohdan Pechonchyk.


“She asks, checks and he withstand it”, – it is how “1 + 1” channel together with Carat agency and The Story Lab Ukraine (Foxtrot’s media partners) announced the second season translation. After all, all filming and broadcast scripts are written under the scheme of picky customer and professional shop assistant.

“We’ve got a great media case with examples of brand and content synergy. We managed to fit client’s tasks into interesting programs. That is how we made a useful and bright product. Thanks to Foxtrot for trust. We are proud of obtained results”, – noted Illia Rzhondovskyy, The Story Lab Ukraine Managing director.


Heading “Snidanok. Pobut” had 30 original plots filmed in 2020. In January and February, the morning show sponsored by Foxtrot covered about 3,6 million unique viewers. The task of getting targeted audience was surpassed by 20%.

“Foxtrot brand used product-placement as a marketing instrument. Network acted as an experienced adviser for a multi million audience for ukrainian TV-channel. Heading presenters immediately have become the audience favorites because of acting like in real life situations, which were experienced by a major part of household supplies and electronics customers, – share her impressions Natalia Stavrati, Foxtrot marketing director. – Efficiency of the chosen strategy is proven by numbers: TPR results are surpassed by 240%, at the same time GRP rates are surpassed by 163%. Marketing targets have been achieved thanks to quality content and right communication channels.