21 May 2021
Seventh Foxtrot has been opened in Kharkiv in Mall Nikolsky
On 21 May, Foxtrot office in Kharkiv was expanded with seventh store, which was opened in Nikolsky Mall. The store became the biggest in surface and assortment in brand network in Kharkiv
Trading object is located on the ground floor, near subway station “Pl. Konstytutsiyi” entrance. New store total area is 1698 square meters, trading area is 1297 square meters. Large area lets fully realize hub conception and present to customer all matrix assortments.
New shop in Nikolsky Mall meets potential customers with 18 meters of open entrance space that is typical for hub format. It allows people see all assortment of goods and its location on the way in. Service hub is in the middle of trading space. You can purchase the chosen items there, get an order from online-store and use technics setup service. There is a lounge zone and credit department nearby, so customers could by technics on credit.
Another feature of the store is brand zone presence. New Foxtrot has about fifty of those. Modern electronics is presented by Apple and Samsung, Hisense, LG, Samsung, SONY demonstrates audio and video. BOSCH, DELONGHI, PHILIPS, Beko, GORENJE, ELECTROLUX, LG, SAMSUNG give their own perspective on small and big household supplies. Structure and design of the new network store drew together best features of Foxtrot family – marketing experience, technologies and understanding of development trends of each items group considering Ukrainian customer.
– Brand update strategy implies network format common conception, which is critical when you decide to open new stores, – noted Oleksiy Zozulia, Foxtrot network executive director. – Size and maximum filling of trading space are characteristics of new Foxtrot in Kharkiv Mall. We thoroughly were preparing it for opening, that is why we hope that we will reach clients` expectations and needs.