Foxtrot launches the ability to pay in cryptocurrency through Binance Pay

Foxtrot became the first exclusive partner of the Binance blockchain system and launched the ability to pay for goods in the online store and retail outlets of the network with Binance Pay

"Foxtrot supports the course of digitalization of sales. Over the past year, we have connected a number of contactless types of payment on the site, in chatbots, using a QR code. The next step is to connect the option to pay Binance Pay," – said in a press release CEO "Foxtrot" by Olexiy Zozuli.

According to him, the company has been working on the initiative since the end of 2021.

To pay with Binance Pay, customers need to select the appropriate type of payment when ordering in the online store "Foxtrot" and confirm payment in the mobile application Binance. When paying in offline stores, the seller-consultant will generate a QR-code for payment.

"For us, this is the first integration of Binance Pay with an e-commerce partner in Ukraine, and we hope to continue development in this direction," said Binance General Manager in Ukraine Kirill Khomyakov.

According to a press release, in the last two years Foxtrot has introduced the possibility of contactless payments through LiqPAY, chatbots in Viber and telegram, through the mVisa QR payment service. In addition, the network switched to electronic fiscal checks, which saved 185 km of paper in 2021, saving 3.5 tons of trees from felling.

Binance is the world's leading blockchain system and provider of cryptocurrency infrastructure with a range of financial products, including the largest digital asset exchange.

Foxtrot is one of the largest retail chains in terms of the number of stores and sales of electronics and home appliances in Ukraine. As of the beginning of 2022, the brand is omnichannel (offline and online trade), covers 170 stores in 90 regional and district centers of Ukraine and the online store FOXTROT.UA.

The Foxtrot brand is being developed by the Foxtrot group of companies, co-founders are Valery Makovetsky and Gennady Vykhodtsev.