1 November 2023
Techno-October in Khmelnytskyi, Chervonograd and Boryspil: Foxtrot opened 2 stores and updated 1
In October, Foxtrot, the largest omnichannel retailer of electronics and household appliances, continued to expand its geographical presence and opened 3 new locations, namely in the cities of Khmelnytskyi, Boryspil and Chervonograd. By expanding its offline presence, the retailer aims to provide customers in all corners of Ukraine with a wide range of quality services and provide access to innovative products of well-known brands
The month of discoveries began on October 10 in Khmelnytskyi with the launch of an expanded and updated location of more than 1,150 square meters. m, where 855 sq. m – trading area. The location is in the "Oasis" shopping center at the address: str. Stepan Bandera, 2a. When forming the updated range of products, the emphasis was placed on the technology of the premium segment. The store presents innovative brand zones of well-known manufacturers and unique offers of well-known techno-giants, including: Apple, Samsung, LG, Philips, DeLonghi, Kenwood. For visitors with children, the store has a separate play area.
Two other stores were opened on the same day – October 20. In particular, Foxtrot returned to Boryspil, where he had been temporarily absent since April. The new representative office of the retailer is located in the "Aeromol" shopping center at the address: str. Kyivsky shlach 2/6. Returning presence is an important component of the company's development strategy. In Chervonograd, in the Lviv Region, the second, completely new store with an area of 1,000 square meters was opened. and it is located at the address: str. Heroiv Maidan, 10.
The stores presented a standard expanded product matrix with modern innovation zones of well-known brands, where customers can test the product on the spot. And the visual design is made in a modern format with a hub area.
"Today, for business, it is important not to lose any opportunity to scale, as we strive to be close to our customers. We flexibly change our plans, and even in conditions of uncertainty in wartime, we always bet on opening new sales points", – said Oleksiy Zozulya, CEO of the company.
It should be noted that in all stores, customers can easily access all the retailer's new and familiar services. Yes, customers can choose a product in the store, order delivery, installation and removal of old household appliances. Also, an important advantage is the ability to pay up to 99% of the cost of goods thanks to the trade-in service.
To date, Foxtrot has 121 physical stores in 67 cities and regional centers of Ukraine, as well as an online site foxtrot.ua.