"Workshop for professional growth" in the profile universities retailers

The purpose of the meeting was to teach students effective forms, tools and technology communication of influence on the current stage of development of advertising and PR.


The lecture was attended by students of the university as a profile retailers, and guests of the University them. Shevchenko, the students specialty "Advertising and public relations" Institute of Journalism. The audience was informed about the effectiveness of influence positive images of marketing campaigns and their role in creating and marketing arrangements demand. The participants familiarized with the technology through the successful marketing of goods marketing campaign "Kopiychuzhka: price that does not fly." "In order to create demand you need to look for common values, so the communication with the audience through social project "School Safety" under the slogan "comfortable where safe!" is a good example of finding a value that unites the brand and the consumer Alevtina Beletskaya say - "After all, surveys show that high demand that production, the manufacturer or seller which commands respect from customers. "

Students appreciated the value of another "Foxtrot" - ecological safety. After all the group of companies "Foxtrot" directly supports the volunteer eco-charity project "Green Institute", and in the workplace implements program "Green Office" and eco-management (electronic document management, automatic shut-off office equipment at night, waste paper collection system).

Student Seroshtan Olga shared her impressions: "This meeting reminded breinshtorm in some major corporations. And you know, it's inspiring! We all respectively, for real! ".

Teachers and students exchanged contacts to work together in the field professional development and for the formation of ecological culture in their environment. And the meeting ended with a friendly photo shoot and walk very green KNTEU territories.