27 July 2020
Foxtrot is amongst the top 10 most expensive brands in Ukraine
Correspondent magazine published their third rating of the national brands’ prices. Foxtrot brand is the only retailer in the household supplies and electronics category. It is ranked in the top ten every year
Experts estimated the Foxtrot brand at $168.5 million. It is number 7 in the brands’ costs rating. At the same time, the retailer is considered to be the most digitized brand in Ukraine when it was ranked fifth in the top 15 of Correspondent magazine.
In company, they think that the secret of leadership is the 25 years of experience on the market, on-time innovations implementation and the total synergy between brand’s values and audience’s expectations. That is why the years 2019-2020 became iconic. Company activated rebranding, finished updating the number of business processes, optimized communication with customers focusing on the online sales development.
Foxtrot rose to higher positions in the top 15 of Correspondent magazine thanks to following achievements:
• Omni-channel strategy was implemented, where there is a synergy between online shop Foxtrot.ua and brick and mortar.
• The average monthly traffic comprises 8,5 million visitors; the personal record is 270,000 visitors in a day during the quarantine.
• Online trading share increased two times.
• Online turnover share increased by 270% in comparison to the last year.
– The brand’s cost is the rate of its viability, sustainability and reliability. If reputational audit thinks that Foxtrot is in the top 10 most expensive national brands, it is the clear message to our clients and partners, - noted Gennadii Vykhodtsev. He is the Foxtrot group of companies cofounder, – I am sincerely grateful to the team for the great choice and strategy realization. Rating organizers appreciated your work.