New Foxtrot stores in July

A year ago, the company presented a pilot project of the store in Brovary (Kyiv region), which later became the basis of a new format of the network under the conditional name "white hub". This is actually the heart of the store, which unites the main functional areas: cash registers, online ordering service from foxtrot.ua and gadget settings.

The new format of stores is a stylish, bright and modern design, optimized space filled with a balanced range, including the ability to order goods online and from the supplier's shelf. 


According to CEO Oleksiy Zozulya, stores that have already been rebranded have grown by 20% in sales efficiency compared to other outlets in the network. However, this result depends not only on external changes.

The director of the network is sure that in reality only light, new furniture, change of colors or design will not surprise the buyer today: “The buyer is interested in reliability, a guarantee of a fair price, high standards of service. Therefore, we must offer solutions that will speed up the purchase several times, make shopping comfortable and profitable. Every step towards the customer is welcomed and turns into his loyalty to the brand." 


For example, the recently launched Nice Price option in Foxtrot provides an opportunity for the buyer to buy the product at a price that is fair at the moment. If when buying from network operators, the buyer sees a cheaper price, Foxtrot offers a similar one. The store will refund this difference if the price of the product has changed within a week after purchase.