20 January 2021
Foxtrot takes stocks of 2020: annual sales growth by 20% and doubling the online-trading part
– Smartphones and TVs are the drivers of 2020’s growth. Increase in yearly smartphone sales amounted to 14% while TV sales increased by 28%, – told Foxtrot CEO Oleksiy Zozulia. – Along with refrigerators, washing machines, conditioners, small house supplies and accessories, these categories amounted to 70% of all sales. Computers’ sales also increased – by 80% and computer techniques by 67% along with this
Company’s analytics service has calculated that part of pick-up orders processed by online network stores has doubled. For example, about 69% of customers that took part in action used this service on Black Friday.
The major factor of growth for trading was the quarantine. In doing so, commercial practice shows that ukrainian customers need not only the choice speed and opportunity to do shopping online, but examination and their own visuo-tactile impressions, which you can experience only in traditional network stores.
– In addition, every second customer chose the pick-up order service on the official company’s website FOXTROT.UA in 2020. To do so, customers used pick-up service Focsage, – added Oleksiy Zozulia. – Advantages of this way are well aware: you can purchase goods in 5 clicks, order is ready for shipping within 30 minutes (if the goods are available), and the client has the opportunity to get their order in the store within 2 minutes.
Let us recall that in January 2021, in accordance with Decree No. 1236, all network stores will sell goods from means of communication and medical categories. You can buy the other household supplies and electronics on foxtrot.ua website with fast address delivery. At the will of the customer, service Focsage can be used.