“Foxage”. Foxtrot has designed new naming for pick-up service

More and more Foxtrot customers are ready to go shopping online or to combline online purchases with offline ones. Spring quarantine, winter lockdown and expansion of brand presence in the virtual space have affected the change of customers’ behavioural factors. That is why the company continues their own strategy of brand omni channel realization. Click-and-collect service became one of the strategy tools together with its subsequent development.

– Every second customer, who takes out the order in online store FOXTROT.UA, chooses pick-up in the store option, – Kyryl Popov-Cherkasov told about innovation and its improvement. He is e-commerce director of Foxtrot network. – That is why we have laid Foxy’s agility and subconscious memory about well-known movie, which is associated with speed, in “Foxage” service naming. It is those qualities that must present pick-up service: carefree processing of online orders with the opportunity to get the goods in 30 minutes. As long as the goods are available in store. Or the opportunity to get the order in 2 minutes, As long as you already have paid for it.


According to company’s analytics service, about 69% of customers used “Foxage” service during Black Friday, and in general, pick-up service part doubled in 2020.

– Positive dynamics of “Foxage” users growth shows the demand for combined purchase service “order online – pick up in the store”. Moreover, it gives the opportunity to save some time for customers, – noted Kyryl Popov-Cherkasov. – People choose the goods in conditions of maximum comfort and can get an additional consultation before the purchase.