Foxtrot's plans for 2021: we will modernize 20 stores and open 9 new ones

– Last year was difficult, but interesting in terms of finding new solutions in the changed conditions of doing business, – said Olexiy Zozulya. – Living and working in a new reality has strengthened our focus on the full synergy of offline and online commerce. That is why, by strengthening digital, we continue to develop retail. Already this year we will invite our customers to 9 new Foxtrot, another 20 stores will be updated to the modern format.

In early April, customers were presented with a new Foxtrot in Odessa – in the mall Fontan Sky center, with a total store area of 784 sq.m. and retail in 599 sq.m. with a branded service hub.


A number of Foxtrot stores will open in Kyiv soon. One of the brightest is the opening of a store in the Blockbuster Mall. The shopping area will be located on the second floor of the shopping and entertainment center, next to IKEA. The total area of Foxtrot's offline office reaches 960 sq.m., and the trade area is 777 sq.m. The store will have an extended entrance area and a branded service hub.

Another Foxtrot will be opened in the shopping center "RayON". It will become the 23rd store in Kyiv. The total area of the new store is 905 sq.m. and the retail area is 747 sq.m.

In addition, a lease agreement was recently signed with Respublika Park. The new store will have a total area of 1450 m2. The opening is scheduled for the fourth quarter of 2021.

At the same time, a lease agreement was signed between Foxtrot and DCH Infrastructure & Real Estate. He is a developer of the Karavan Mall shopping and entertainment center in Kharkiv. The opening of the electronics and home appliances store in the new format is scheduled for summer 2021. The area of the store according to the project is 1411 sq.m.


– We optimize the space of each store with a view to an expanded range of goods, – added Olexiy Zozulya. – In addition, we introduce new marketing tools and actively cooperate with partners. This is necessary in a pandemic, to significantly reduce the time it takes a person to choose and buy a product. Let me remind you that electronics and home appliances can always be ordered online at foxtrot.ua and picked up at the store or received through the delivery service.

In 2020, the Foxtrot network recorded an increase in electronics sales by 20%. In addition, the share of online sales has doubled. The share of customers who used the self-pickup service of goods purchased in the online store and picked up at the nearest offline store also doubled.

Foxtrot's product range and quality of service have allowed the network to grow its loyal audience from 9.5 to 11 million customers in a year.