FOXTROT.UA expands its assortment

The Foxtrot is known in the market as an expert in the sale of electronics and household appliances. Brand has begun to expand its assortment in categories that are not typical for it. Now you can buy goods for children, animals, sports, books, auto and bicycle goods and security systems in the foxtrot.ua online store.


– New realities that have changed the purchasing behavior and habits of people, as well as increased competition in the market, have forced us to reconsider the approach to the formation of the assortment matrix, – said Vyacheslav Sklonny, Foxtrot commercial director. – We understand that it is necessary not only to be where our client is, but also to be flexible, to offer what he potentially needs or may be interested in. Therefore, Foxtrot has radically changed the approach to assortment management. The portfolio is expanding on the online platform due to goods that aren’t related to the retail network, which basically specializes in the sale of electronics and household supplies, goods.

The company hopes that enriching the assortment and increasing its online presence will attract new segments of customers. Eventually, these actions will contribute to the growth of trade turnover and the strengthening of the brand's position in the market.

To explore the new categories, Foxtrot moves in two directions:

– Enrichment of the assortment in categories well known to customers.

– Creation of completely new product categories for the company.

For example, the assortment has significantly expanded in product groups that are focused on children needs (toys, car seats, strollers), motorists, lovers of an active lifestyle, gardeners and truck farmers. New categories have also been created such as "bicycles", "sunglasses", "pet supplies" and "fishing". Also, there will be some sports goods – exercise equipment and other equipment for construction and repair.